Media sponsorships and coverage, along with outdoor advertising and web/e-mail marketing, resulted in millions of marketing impressions in 2009. With additional sponsors and publicity, total impressions will increase dramatically in 2010. Media sponsorships grew significantly in 2009, resulting in a wide variety of high-profile advertising. Sponsorsincluded metro Detroit TV and radio, as well as leading Michigan wellness periodicals. In 2010, these sponsorships will significantly increase and will include the leading local daily newspapers, additional major radio stations, and large general-audience magazines.